Haddon: Purveyors of Fine Art

Alberto Martinez

We Are The Mods

We Are The Mods by Alberto Martinez

Alberto Martinez

We Are The Mods

Signed Limited Edition Print

Giclee Canvas on Board

Image Size: 600 x 420mm

Frame Size:  830 x 630mm

Edition Size: 49

Framed in a gloss black frame with white slip


This playful painting provides us with an alternative take on Mod culture as seen through the ever imaginative eyes of Alberto Martinez, who is himself a Brighton resident.

There are obvious references to the film Quadrophenia throughout the piece, for example a record by The Who on the turntable, the presence of Brighton Pier in the background (the movie was filmed in Brighton), and the number plate on the Lambretta scooter which is the same as that in the movie. The dome on the pier is humorously made from a rocker’s helmet that references the Mod/Rocker clashes that took place, whilst the boot you can see just to the right of the snail replacing a scooter wheel is very similar in style to that you would have seen a Mod wearing.

What is unusual however, is the presence of birds in the painting, rather than the Mods themselves! Alberto attributes this to a number of similarities he saw between the two. For example, he envisaged bird song as a metaphor for the importance of music in Mod culture and a means by which to express yourself and communicate. He also saw the bird’s colourful plumage as a reflection of the type of fashion and colour palette you might expect to see a Mod wearing. The fact that we also see different species of bird is equally indicative of the individuality and expressive nature of Mod culture.

In true Mod style, the green scooter (next to the replica Lambretta from Quadrophenia) has been personalised by Alberto. He has referenced his Cuban heritage with the Cuban flag on the wheel hub, ladybird (which is common in his country), and a few other humorous additions such as the retro phone hand set and shower head. He’s also replaced wheels with snails making light of the fact that scooters are actually quite slow!

Finally, in the foreground we can see a peacock’s reflection in a puddle. This is a jovial reference to the Greek mythological character of Narcissus, who fell in love with his own reflection prior to meeting a rather unfortunate end! Alberto is providing us with a jolly reminder of the importance of physical appearance in popular culture...in his own unique way!


Haddon Galleries deliver all over the mainland UK using a selection of fragile courier services and Royal Mail, dependant on the item we are sending.

Our website will automatically calculate the delivery cost from Haddon Galleries to your billing address during the checkout process. (N.B. Haddon Galleries dispatch all items to the billing address of the card used for the purchase for security reasons. We apologise for any inconvenience this may cause)

We will send you a Dispatch Confirmation via email soon after you place your order to inform you of an estimated delivery date, always endeavouring to send your artwork out as promptly as possible. On average, delivery times within the UK are 3-7 working days after payment has cleared.


Standard UK: from £2.00 to £15.00

Express UK: from £10.00 to £25.00

Saturday UK (Before 1pm): from £40

Hand delivered service: Call 01803 213000 for a quote



We can ship outside of the mainland UK. For a quote, please call us on 01803 213000  or email sales@haddongalleries.co.uk.



How long are dispatch and delivery times?

If we have your item in stock, we will try to dispatch within 3-7 working days. Many of our pieces are bespoke and framed to order by hand in our Torquay workshop. Other pieces have to be ordered from our suppliers. Because of this, some pieces can take up to 24 working days to be delivered, with particularly challenging pieces sometimes taking longer. If you have particular time requirements, please contact us and we will do everything we can to get it to you as promptly as possible. Our courier delivery days are normally Tuesday to Friday 9am - 6pm. 

What do I do upon receiving my piece of art?

Before signing for your piece of art, please check all external packaging for damage. If you are happy with the condition, please sign the paperwork as 'in good condition'. If there is visible damage or you suspect there may be damage then please accept the delivery but sign the paperwork as 'damaged goods'. Please then contact us to arrange for the piece to be collected for return.

When opening your package, please take care and allow for possible movement in transit. Once open, it's very important that you retain all internal and external packaging in case the piece needs to be returned to us.  

Do you offer a gift wrapping service?

Regrettably, we are unable to offer a gift-wrapping service. We do, however, offer gift vouchers which can be purchased online or in the gallery.

How will my piece of art arrive?

Each piece of art is carefully hand packaged and protected to ensure that it arrives with you in pristine condition.

Can I choose when my art will be delivered?

Yes you can! Simply choose either the ‘Express UK’ option or 'Saturday UK' option during the checkout process and we will contact you to arrange a suitable date for a courier to deliver. Our Express courier days are between Tuesday and Friday, 9am – 6pm. Saturday deliveries should arrive before 1pm. A signature may be required for all services.

Can international delivery be arranged?

We are happy to deliver certain pieces of art overseas. To discuss options, please contact us on 01803 213000. International delivery rates vary depending on the size and insurance value of each piece, therefore all international deliveries are priced individually. Please note, if there are import duties payable, these must be paid by the recipient. If you are unsure if your country charges a levy for the import of Art, you should check with your national tax and duties institution. EU and USA orders are currently exempt from import duty.

Availability: In stock

Please Call 01803 213000 to purchase

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